Dupont “Color on Colored Stock”

I think this is a later issue of Print. (The page references 1954.) For reference, this Larsen-designed ad appears in Art Direction magazine, vol. 11, no. 8, November 1959.  https://typo.social/@letterformarchive/110952151438230818

Oops, here’s a link.

Found the above appearance in our collection at Letterform Archive. It’s in Print, vol. 13, No. 6, November–December 1959.

Thanks, Stephens. It is correctly attributed in the book.  Probably a typo by the intern who uploaded my research material.